There is a reason that Coca-Cola, Starbucks, Microsoft, Britney Spears, Sexy Hair, KMS... look to Alec to capture and create brand campaigns. Alec obviously understands cameras and light, but more importantly-- he understands the audience, motivation and how we see.
An artist and avid learner his entire life, Alec's career began in music as an entertainer and recording artist. He has a little wall of gold and platinum records for music production, songwriting, piano and vocals. Exploring photography at 30, Alec found a passion for visual media, specifically advertising. Combining his love and experience of music and photography, film-making and commercial storytelling became the obvious outlet for his creative talents.
A seasoned entertainer, storyteller and lover of all things technical, Alec's worked with large ad and marketing budgets. Through his love of teaching, a Harvard Master's education in digital media, and an innate ability to simplify complex technical topics, Alec has created simple tactical approaches to raise the bar on social media, web promotions and campaigns. The goal? To allow everyone, from the solo-preneur to the mid-size corporation, to create strong visual branding that competes internationally with the BIG budgets.