Best known for his advertising work, Alec Watson is a multi-disciplinary digital media artist. As a photographer, his work has graced magazine covers, movies posters, album covers, and a multitude of advertising from Coca-Cola and Starbucks to heads of state. 


As a director of photography, Alec has filmed ad work for companies like Starbucks, Britney Spears, Goldwell, KMS, Microsoft, Sexy Hair, music videos and several award-winning short films.


A triple threat in digital media, Alec started as a recording engineer and earned platinum and gold records for record production, songwriting, keyboards, and backing vocals.


Alec makes his home on Vancouver Island with his wife Sarah, two remarkable step-children, and two doodles --Abby and Arlo. Still travelling for campaign shoots, Alec’s favourite client is Healthy Role Models, Sarah’s health and fitness company. The couple produces Sarah’s projects out of a film studio on their property.


A life long learner, Alec graduated top of his class in Digital Media Design at Harvard and the Global Cinematography Institute in Hollywood. During down time through covid Alec learned 3-D design. Alec currently leads one of a few teams in the world that can match still image shoots and video ad campaigns with a full HDR workflow optimized for hundreds of millions of viewers on mobile devices.