About

"No need to buy a lottery Ticket, I already won.

I am the luckiest guy in the whole world"

-Alec Watson

portrait of photographer Alec Watson, photographer Courtney Julien

Best known for his advertising work, Alec Watson is a multi-disciplinary digital media artist. As a photographer, his work has graced magazine covers, movies posters, album covers, and a multitude of advertising from Coca-Cola and Starbucks to heads of state.

As a director of photography, Alec has filmed ad work for companies like Starbucks, Britney Spears, Goldwell, KMS, Microsoft, Sexy Hair, music videos and several award-winning short films.

A triple threat in digital media, Alec started as a recording engineer and earned platinum and gold records for record production, songwriting, keyboards, and backing vocals.

Portrait of photographer Alec Watson, filming with Arri camera, photographer Vanessa Parise

Alec makes his home on Vancouver Island with his wife Sarah, is a very proud Step-Dad to two remarkable humans: Logan and Sophia, and happily share their island home with a million dogs --Abby, Arlo and Nala. Constantly travelling for campaign shoots, Alec loves getting to shoot at home for Sarah's company Healthy Role Models. The couple produces Sarah’s projects out of a film studio on their property.

A life long learner, Alec graduated top of his class in Digital Media Design at Harvard and the Global Cinematography Institute in Hollywood.  


Alec currently leads one of very few campaign teams that can match still image shoots and video ad campaigns with a full HDR workflow, on the same set at the same, optimizing both stills and video for hundreds of millions of viewers on mobile devices.

Clients Say

Alec is a lighting genius, he always raises the bar WAY UP on creative. the set is always Pure fun and our images are always outstanding. Alec is our secret weapon, don't hire him.

Stephanie Goranson
Creative Director Henkel

Clients Say

Beyond being a rockstar - figuratively and Literally, Alec is a creative force for our brand. He connects with our team and our campaigns our Campaigns are unquestionably better for his work and talent.

Olli & Sophia Bennet

Clients Say

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Maya & Devon Harris

Alec Photographs and Films

Stories about people

Silhouettes of surfers carrying surfboards along the beach at sunset, photographer Alec Watson

Campaigns

ARTISTS

Headshots


Get in touch

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